BOOK REVIEW OF PRACTICAL WISDOM BY KOCHOUSEPH THOMAS CHITTILAPPILLY

                                                                

              POORNASREE HARIDAS(5016)

Practical Wisdom is a book written by the leading industrialist and the educated businessman in Kerala, Shri. Kochouseph Thomas Chittilappilly. He is also entitled as a writer, a philanthropist and a humanist because of his extraordinary services towards the people in the society. He founded V-Guard Industries having only two employees in the beginning stages of his venture. The unit manufactures electronic voltage stabilizers. Presently there are around 500 distributors, 3000 dealers and 20,000 detailers with a network of service centers across India. They produce electric pumps, electric motors, electric water heaters, solar water heaters, wire cables, ceiling fans and UPS. Currently he is the Chairman of V-Guard Industries Ltd and a chain of amusement parks called Wonder runs K. Chittilappilly foundation, a non profit organization founded by him.The book Practical Wisdom is a great inspiration and a career guide with enough motivation for the new budding entrepreneurs, aspiring managers, upcoming businessmen and students. The book is educative with a number of real life stories and examples. Well prepared, organized and presented contents for the readers. The chapters imply that an average human can make big achievements with consistent hard work, being wise and learning through one's experiences. The book is simple to read and understand. The genuine qualities necessary to succeed is revealed through the example of Kochuouseph Chittilappilly. Currently, India is traversing an age of entrepreneurs. So, the book covers a great deal to get the direction necessary for being successful and happy in our lives. The book gives the importance for practical wisdom in real life and management. 

                                 The different chapters of the book include positive thinking, self-confidence, delegation, thoughts, character, happiness, emotional intelligence, attitude, trust, survival of the fittest, discipline, etiquette, liberalization, brand name, brand building, self-esteem, duties, perseverance etc. He has received many awards. Among them, is the Rashtriya Samman for highest tax payer, awarded by the Government of India. He was also rated best taxpayer in Kerala thrice, and was voted Millennium Businessman of Kerala by Business Deepika. In the book it is written, 'l would like to be remembered by the coming generations in this manner, "There once lived a man who always thought differently " '